What is SEO Keyword Analysis? Keyword analysis is how SEOs determine the value of each word or phrase. The right keywords deliver website visitors, but more importantly, can attract active visitors and sale leads.

The terms searchers use to find information on specific topics are always changing – on average, 15% of the search queries processed each day by Google are brand new and have never been searched before. Keyword analysis is not a task to be completed once, but on a regular and ongoing basis.

Recycling content Many of the tips featured in this article were pulled from a couple of episodes of my Marketing Speak podcast. Specifically, the one featuring Daniel J.

Lewis (SEO Your Podcast to Grow Your Audience) and the one featuring Rob Walch (Podcasting 101: Creating a Successful Show). See what I did there? Taking existing content and transforming it into another piece is a great way to leverage resources that you already have to boost your authority and improve your ranking on specific topics.

Search engine marketing (SEM) is a revolution in the marketing world. A business can market only to people who indicate an interest at a specific topics and at the exact moment that they indicate their interest.