Black Hat SEO Techniques to Kill Your Search Engine Visibility. Spun Content, It's primarily used by people who either can't or won't write useful, unique content.

There are a plethora of tools available on the internet which let you take up existing content on the web, and spin them. Spun content is basically the same content, with most of the words being replaced by their synonyms.

Content Development. The SEO work we perform includes minor non-substantive changes to the site's existing content/text, emphasizing the targeted keyword phrases.

We make recommendations on new content; the writing of any new substantive content is the responsibility of the client. We are happy to connect you with great copywriters if writing the new content is not easily done within your organization.

Recycling content Many of the tips featured in this article were pulled from a couple of episodes of my Marketing Speak podcast. Specifically, the one featuring Daniel J.

Lewis (SEO Your Podcast to Grow Your Audience) and the one featuring Rob Walch (Podcasting 101: Creating a Successful Show). See what I did there? Taking existing content and transforming it into another piece is a great way to leverage resources that you already have to boost your authority and improve your ranking on specific topics.

You've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content.