Top 10 Things to Look for in an SEO Expert. Years of SEO experience. Understanding of all three SEO levels which are technical (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content), on-page optimization and off-page optimization (such as link building).

A proven track record of SEO success. Marketing savvy. SEO is a lot like traditional marketing. The focus of any SEO strategy should be to accomplish a goal (like increasing conversions), not to achieve a certain rank.

Did you know you have to allow search engines find your blog? I know this sounds SUPER obvious, but often it is overlooked.

In many many blog reviews I have done, I have found that people don't realize they actually need to give permission to search engines to crawl their site.

Search engines rank mobile-friendly sites better, and with good reason. A majority of users search Google on mobile devices now, so it makes sense they'd favor websites that offer a better mobile experience.

You can create a mobile version of your website to load on smartphones and tablets, but utilizing responsive design—layouts that adapt to any device—is better for SEO. There's only one version of code for search engines to crawl, so responsive sites get indexed faster