What is SEO? SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business. However, while SEO used to involve adding a few keywords to your site for search engines to find, SEO in 2015 is far more multi-faceted and needs to be part of a wider digital marketing plan.

Because of this, many companies turn to website design and marketing experts such as Pronto for support.

Did you know you have to allow search engines find your blog? I know this sounds SUPER obvious, but often it is overlooked.

In many many blog reviews I have done, I have found that people don't realize they actually need to give permission to search engines to crawl their site.

The link structure of the web serves to bind all of the pages together. Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web.

Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second.