COMBISAFE takes edge protection to new heights at Bauma 2016. “Unlike other European markets where systemised metal edge protection is recognised as the go-to solution, the German construction sector has yet to seize on the benefits of this innovative development,” said Paul Keevil, general manager of Combisafe.

“We appreciate that German construction firms generally prefer to rent their edge protection equipment and that's why we want to raise awareness of our rental service and the merits of the systemised metal edge protection.

Wing Heong gets consumers debating about 'bak kwa' and 'rougan'. Bak kwa (Chinese dried meat) is a popular snack during Chinese New Year and Wing Heong Food Industries, one of the popular bak kwa brands in Malaysia, wanted to raise awareness about the brand and make itself relatable to consumers, including those from the younger generation.

Instead of doing usual digital ads, it put a creative twist to it by getting consumers to debate which was the more popular term for Chinese dried meat - bak kwa or rougan.

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