A sitemap helps Google easily find your site's pages and crawl them. If your website has thousands of pages, a sitemap is very important.

There are numerous tools that can help you create a sitemap and even some WordPress plugins.

Make sure your theme is SEO optimized This is the topic of a whole series of posts so I'll keep it brief. Think of SEO as having two components: the off-site stuff like social media and backlinks and the on-site stuff like optimizing your theme.

Optimizing your theme is important because it helps give Google indicators that you are a trustworthy site. It also helps Google find your content.

Internal linking. It helps Google crawl and index your site.

Those little Googlebots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.

Webmaster tools can help you determine what changes can be made to improve how search engines and users interact with your website. Gain a more comprehensive understanding of your website's traffic and activity by using analytic tools provided by most major search engines.

Your website and your content must be optimised for all types of devices that users could use, so that they can enjoy a good user experience when consulting it. There are many tools that can help you with the mobile-friendliness of your website, once you have decided which solution (between responsive and mobile) to implement.

Competitive Analysis, Some people roll this into a site audit, but I'll split it out as we're not looking at technical issues on competitor sites, we're looking at how they are positioned, and how they're doing it. In common with a site audit, there's some technical reverse engineering involved.

There are various tools that can help you do this. I use SpyFu. One reporting aspect that is especially useful is estimating the value of the SEO positions vs the Adwords positions.

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7 Basic SEO Techniques All Webmasters Must Know Optimize your title tags Create compelling meta descriptions Utilize keyword-rich headings Add ALT tags to your images Create a sitemap Build internal links between pages Update your site regularly

XML Sitemaps. Simply enter your site's URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

XML Sitemaps Build a sitemap Simply enter your site's URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.