Make sure your theme is SEO optimized This is the topic of a whole series of posts so I'll keep it brief. Think of SEO as having two components: the off-site stuff like social media and backlinks and the on-site stuff like optimizing your theme.

Optimizing your theme is important because it helps give Google indicators that you are a trustworthy site. It also helps Google find your content.

Did you know that 94% of consumers research products online before buying? Or that three out of five people use search engines as a go to shopping resource?

As a online marketing company in Malaysia & Singapore, we know that in the real world, you will need full service marketing team to handle all your digital marketing efforts or for piecemeal services, like a social media marketing campaign, or a better converting website.

Digital Marketing in the modern era. Digital Marketing Malaysia uses digital technologies to reach out to viewers through interactive marketing. The traditional methods of marketing used radio and television, print media, business cards, commercials, billboards, etc.

to sell their products and services. With digital marketing, one uses various digital platforms like Social Media, Email, chatbots, etc. to reach a global audience.

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Reaching out to customers via traditional marketing may no longer cut it for most products and services, said Ho. Instead they would have to look to digital marketing and this requires companies to have personnel who are adept at digital marketing.

Digital marketing is a tactic under the broad field of marketing. It refers to marketing using digital technologies like social media search engines, websites, mobile applications, virtual reality or other digital platforms.

By using a meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside.

Use a unique and relevant meta description for every page on your site.

Adding actual and functional information to your website will give Google the idea that your website is alive. If it's not an active website, Google will crawl it less often.

This might affect your rankings negatively.

A sitemap helps Google easily find your site's pages and crawl them. If your website has thousands of pages, a sitemap is very important.

There are numerous tools that can help you create a sitemap and even some WordPress plugins.

Internal linking. It helps Google crawl and index your site.

Those little Googlebots that are sent out to fetch new information on your site will have a better idea of how useful and trustworthy your content is, the more they crawl your internal links.

This is the stuff you do on your site. Most people tend to think of SEO as an off-site strategy, which typically means link building and social signals, but there are a lot of things that need to be done on your site before any of the other techniques will work.

Basically your website needs to be “search engine friendly” in order to rank well, no matter what you do, and your SEO consultant should be able to advise you in what you need to do on your site to get it ready to rank.