Website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO

White Hat SEO - In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices.

Should You Implement White Hat SEO Methods? Definitely! Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Does this mean you can't use automation in your search campaigns? Definitely not! WordStream has the best of both worlds: intelligent, cutting-edge automation that makes it easier to rank your site, as well as tools like an SEO keyword tool that enable you to observe Google's guidelines.