What is voice search optimization's goal? The goal of voice search optimization is to earn the featured snippet for keywords relevant to your target audience and business.

By ranking for position zero, your company increases its online visibility to consumers, which can lead to store visits, product purchases, and more. With more people purchasing smartphones, as well as voice-activated speakers, voice search is becoming a new and popular way to search. As a result, it's one of the newest digital marketing strategies for companies to adopt.

What is voice search optimization? With voice search optimization, your company optimizes existing and new website content for voice search.

The intention is to earn your website the featured snippet or position zero spot in Google search results. The various voice assistants, from Siri to Amazon Echo, use the featured snippet to respond to voice searches. So, if a user asks, “how do I clean a stinky dishwasher?” Amazon Echo or Siri would reply with the featured snippet, which you can see below.

What is voice search optimization? As search queries differ when using voice, versus text, voice search optimization is important.

If you're a local business, this strategy is even more critical, as many users rely on their mobile devices and voice search to find a restaurant, salon, or hardware store near them.