What is a SEO consultant's Job Description, Packages and Salary? A good SEO consultant must be proficient in using the Google Keyword Planner tool to help you discover and uncover the right keywords to use.

What is White Hat SEO? Research the best keywords for you.

Going after keywords that are relevant but have little to no search volume won't move the needle on your content, nor will only going after high volume keywords that are already heavily used by competitors. The key is locating those keywords that people are searching, but that don't have a lot of volume yet—a sweet spot for your content. The Google Keyword Planner is a good tool to find keyword ideas.

Ways Keyword Research Can Mess Up Your SEO.Keyword averages inside the Google Keyword Planner show you a skewed picture. You must have used the keyword planner on numerous occasions to come up with a keyword idea list for your campaign.

It shows a neat little monthly keyword volume that many marketers rely on to decide whether or not they want to pursue a particular keyword.