White Hat SEO Techniques to Double Traffic - Content Marketing. According to The Content Marketing Institute's 2015 B2C study, only 37% of respondents believe they are effective at content marketing. Since content is one of the top two Google ranking factors, it's pretty important to get it right.

Everyone talks about creating “great content”, but what does that even mean? It really comes down to having useful content, finding the right audience, and then reaching that audience. Useful x Enjoyable x Inspired = Innovative Content.

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website's authority.

Content Marketing. The content marketing report will show you the popular articles on your blog as well as your competitors' sites so that you can write content that goes viral.

Alli is a content-focused SEO Manager at Two Octobers, a digital marketing agency in Denver. Previously, she generated over $1 million in sales from leads using this audience-driven content marketing approach for Kaplan Financial Education.

She was named a 2017 Content Marketing Award finalist from the Content Marketing Institute for Highest Conversion Response from a Content Program.