SEO Keywords Analysis We analyse all the keywords relevant to your website and business to make sure we maximise your online presence. We aim for keywords that have: Strong relevance to your site: terms for which you have content to support Relatively high search volume: terms people are actually looking for Relatively low competition: terms with a small number of search results

Problems Matching Queries to Content Uncommon terms: Text that is not written in the common terms that people use to search. For example, writing about "food cooling units" when people actually search for "refrigerators." Language and internationalization subtleties: For example, "color" vs.

"colour." When in doubt, check what people are searching for and use exact matches in your content. Incongruous location targeting: Targeting content in Polish when the majority of the people who would visit your website are from Japan.

A search engine allows users to search for information on the internet by typing a phase (known in SEO as a keyword). Examples of English language based search engines include Google, Yahoo and Bing, among others.

SEO identifies keywords relevant to your website content, based on terms that people are looking for. SEO optimises content to be well-written and contain relevant keywords so that search engines know what your page offers. SEO implements a range of technical processes to enhance performance of a domain or page.

What is keyword research? Keyword research is when people use keywords to find and research actual search terms that people enter into search engines.

The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.