3 Crucial Elements of SEO that Increase Your Website Traffic. Keywords One of the most basic aspects of SEO is including keywords in your title and header tags, meta descriptions, and body copy.

These keywords are what tell search engines what your site and pages are about, and show them that your page is relevant when users search for those keywords.

Title tags are used to tell search engines and visitors what your site is about in the most concise and accurate way possible. The keywords in your title tag show up highlighted in search engine results (if the query uses those keywords), as well as in your browser tab and when sharing your site externally.

SEO Guidelines for Schema The following words on Schema are an invaluable aspect of understanding SEO for beginners. Schema.org is a resource put together by all of the major search engines.

It provides you with the code and snippets to tell search engines the specifics of your page. For example, code is used for showing that there is a video on the page.Notably, by adding schema markup to your pages (it's a lot easier than you think, don't let it overwhelm you), you can further help the major search engines know what that page is about.

SEO Tips For Your Podcast. Choose A Keyword For Each Episode.

Your first action should be to choose a short keyword for each podcast episode. While keywords are losing prominence on search engines, they are needed to help with search queries and to tell search engines what the article is about. A keyword should be as short as possible so it can be used in various search criteria.