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Social Media Marketing (SMM) is an Internet marketing strategy with a focus on using social networking sites like Facebook, Twitter, Google Plus and LinkedIn to bring in potential customers to your website. Unlike search engines, social networks are able to identify personal information of users who are signed in.

Therefore, providing specific demographic targeting when it comes to marketing.

Social Networking Spam Don't: Target demographics on social networking sites and message people with advertisements. Example: "Visit example.com to see pics of me and my friends ;)." Do: Network, find people with similar interests, and exchange contact information when there is mutual interest.

Example: "Hello Frank, we met at the Web Design Meetup last week. I like what you had to say about accessibility and usability. What was that site you mentioned that had the list of usability studies?"