Create a Better Content Marketing Strategy. Here's where many businesses fall off the tracks. They either don't have a content marketing strategy, or if they do, it's seriously off the mark.

You can try all the SEO hacks, but without a solid content marketing strategy, you'll be wasting your time. So, how do you create a better content marketing strategy? Before we get into that, let's talk about the types of content that should be included in your strategy: Blogs, eBooks, Videos

Choose the right domain. owning a domain isn't enough, you've got to choose the right one. How to go about it? There are three things to keep in mind when taking the domain plunge.

First, you want to keep it as short and catchy as possible to make the Internet browsers want to click when seeing your name. Second, your business name or area of expertise should be included, so that visitors can easily understand what you do. And lastly, it's a great idea to include your main keyword, if possible. This may increase your chances.

How much does it cost to implement an SEO campaign. It's advisable to employ an experienced SEO agency or expert and this cost should be included in your marketing budget.

The amount you should expect to pay is aligned to the scope of work needed to ensure success. A digital agency or SEO expert will charge after considering the project scope and once you have presented your predetermined expectations. The average hourly rate of employing an agency or SEO expert is approximately $150 per hour.

Optimize Your Image Titles. Another key to learning how to use SEO successfully is adding image titles and captions. These should be similar or exactly the same as the image name and alt tag if you decide to use them.

The title attribute should be included in the title=”insert title here” section of the HTML. Don't overdo it here, either. You don't want too many keywords, descriptive terms (modifiers), or other words in the image's name or tags.