White hat SEO techniques are all designed to garnering organic search traffic with high-quality content, and can include a number of tactics such as: Securing quality inbound links. Backlinks should be on relevant sites and act like a “vote” for your site. Creating original, long-form quality content.

Add in associated social and email campaigns to spread awareness and book visibility and traffic to content. Use of keywords and keyword analysis Great site organization. You want to make it as easy for search engine bots to crawl your website.

7 Basic SEO Techniques All Webmasters Must Know Optimize your title tags Create compelling meta descriptions Utilize keyword-rich headings Add ALT tags to your images Create a sitemap Build internal links between pages Update your site regularly

10 SEO Techniques All Startups Should Be Using Identify Target Keywords Implement Branding Efforts Focus on Content Creation Commit to Social Networking Connect with Social Networking Power Users Install Google Analytics Set up Google Analytics Goals Invest in Link Building Campaigns Try Guest Posting Launch Press Releases