6 Tips For Choosing The Right SEO Consultant. Today, increasing organic traffic and improving inbound marketing is all about SEO, or search engine optimization.

When done right, your website will rank high in search results when your target audience searches for keywords related to your services. Many brands don't know where to start to improve their website's rankings, so they hire professional SEO services. Deciding to hire a consultant can be difficult.

Offline SEO - Blogging. Blogs are great means of generation of new links. You can create a blog for your website so that more information can be provided about your business on blog posts.

By providing the latest information, you can generate traffic on the website on a consistent pace. Your website will rank high in search engine results pages (SERPs). Unique content can be produced in the form of tutorials, how to articles, top lists, videos and infographics.

Publish outstanding content. Your content is the most important part of your website.

Without good content, it's impossible to rank high in Google. Your articles must be well-written and provide real value to your readers.

SEO basics: What is SEO? What is SEO? SEO is the acronym for Search Engine Optimization.

With SEO you aim to make websites rank high in Google. Learn the basics here!

Optimize images. Each image should have a relevant name, ALT tag, and description.

Captions are also good for your pictures to describe with text what your image is about. By doing SEO for your images, you also get higher chances to rank high in Google Images.

The era in which some SEO tricks were sufficient to get your website to rank high in Google has long ended. Nowadays, good content is king.

And good content also leads to more Facebook likes and shares, tweets and return visitors to your website.

Increase Your Site Speed. If your site load times are slow, it won't rank high in search results.

Not to mention, the customer experience won't be positive if your site isn't up an running in seconds, three seconds to be exact. For every second longer that goes by, your abandonment rate will skyrocket, leaving unhappy customers and potential sales on the table.Use tools like pingdom to test your site speed and get a comprehensive report showing you where and how you can improve time-consuming processes to gain speed.