Aerial Work Platform. The Manitou 170 AETJ-L "Bi-Energy" access platform provides an overhang at 7.27 m and an exceptional horizontal outreach of 9.43 m.

Its performance provides the operator with a large working area without having to move the equipment. The "Bi-Energy" system, which combines the operation of an electric platform and the autonomy of a diesel motor, gives it great autonomy and increases your productivity.

Aerial Work Platform. The 170 AETJ-L electric articulated platform has a capacity of 200 kg and a working height of 16.9 m.

It distinguishes itself from its competitors with an exceptional horizontal outreach and overhang so as to facilitate work in different places and at different heights without having to move the platform. The rotation of its pendular arm (+/-70°) further improves the possible working area.

What is White Hat SEO? Research the best keywords for you.

Going after keywords that are relevant but have little to no search volume won't move the needle on your content, nor will only going after high volume keywords that are already heavily used by competitors. The key is locating those keywords that people are searching, but that don't have a lot of volume yet—a sweet spot for your content. The Google Keyword Planner is a good tool to find keyword ideas.

Now, those are both excellent recommendations, but the second doesn't hit the goals that matter for the client and take a longer time to see results. At the end of the day, every SEO consultant needs to focus on the strategies that will move the needle toward the specific goals the client wants to hit. Generally, I recommend. Optimize the existing website. Keyword analysis.

Keyword assignment. Optimize code. Optimize content. Optimize images. Optimize internal linking and site structure. Build out new sections.

an SEO expert to: Create a content strategy. Whether it's a blog, contributing content to syndication sites, a social campaign, or all of the above, a great SEO can come up with a multi-pronged content strategy that's perfect for you.

Research the best keywords for you. Going after keywords that are relevant but have little to no search volume won't move the needle on your content, nor will only going after high volume keywords that are already heavily used by competitors. The key is locating those keywords that people are searching.

Many of the local search ranking factors are “foundational,” in that they are needed to have any chance at showing in the local results, but continuing to focus on them isn't going to move the needle (proper GMB categories, for example). On the other hand, many of the factors can be considered “competitive difference-makers” in that continuing to invest in them will push your local rankings further.

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.