Analyzing your results is one of the most important steps in running successful digital marketing campaigns. Did your SEO campaign manage to increase your organic search traffic by 40% within 6 months? Did your digital marketing strategy work?

You can measure and analyze your results using analytical tools like Google Analytics. You also want to know whether your revenue is growing. If your revenue is not growing, then you should consider making changes to your digital marketing Malaysia strategies.

Google Analytics. There is no other data source that provides high quality and detailed information like Google Analytics.

In a Google-dominated era, it's what we have to work with. Most of the other data tools simply piggyback on Google's data using the API.

Job duties for SEO consultants may include performing research to determine applicable website keywords, making sure all website pages have mobile optimization, and sourcing and executing ways to increase link building. These consultants may utilize services like Google Analytics to perform tests and create reports.

They may also perform tests to determine trends and increase return on investment (ROI) in paid searches.

Google Analytics. The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site.

No tool quite delivers that data like Google Analytics, and none of the previous tools mentioned does a better job providing data that helps you understand the number that matters most – the bottom line.