Google actually looks at your photo titles when searching for keywords in a post, and they are the only thing google looks at when doing image searches. Yes, search engines also look at how you tag those photos..

but we'll talk about that in #5. If you are uploading your photos and they are labeled “IMG_13849” google is just waiting for someone to search for that term.

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Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.