White hat SEO techniques are all designed to garnering organic search traffic with high-quality content, and can include a number of tactics such as: Securing quality inbound links. Backlinks should be on relevant sites and act like a “vote” for your site. Creating original, long-form quality content.

Add in associated social and email campaigns to spread awareness and book visibility and traffic to content. Use of keywords and keyword analysis Great site organization. You want to make it as easy for search engine bots to crawl your website.

WHAT IS WHITE HAT SEO? Securing quality inbound links. Backlinks should be on relevant sites and act like a “vote” for your site.

Creating original, long-form quality content. Add in associated social and email campaigns to spread awareness and book visibility and traffic to content. Use of keywords and keyword analysis.

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Influencer SEO. As influencer marketing continues to carve a place in everyone's marketing toolbox, this new marketing method has found its way into SEO. Many influencers are very effective at creating original content and can be good collaborators.

Do they have their own site? If so, are they considered an authority in their niche? Taking these into account would ensure that an influencer can help you in your SEO efforts.