They Must Follow Webmaster's Guidelines. Search engines always try to give the best browsing experience to the users and they have some guidelines for the webmasters to follow in order to do good in the search results.

Ultimately, Google doesn't want you to optimize your website just for search engines only. So, your SEO consultant or digital marketing expert should also follow what Google recommends to drive profitable results legitimately.

Facilitate the browsing experience. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site.

In fact, user experience starts even before the user visits your site and according to Forrester, 93% of online experiences start with a search. Thus, it's important to proceed to the necessary tweaks that ensure a smooth visit:Test your site's link and fix the broken links to minimise the error pages or the duplicate content Your content should be appealing both for users and search engines and t

Five quick tips to boost your SEO in 2017 Add value Facilitate the browsing experience Invest more time in your content Optimise visual content Keep your online footprint up-to-date