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SEO Optimization, commonly known as SEO is the acronym for Search Engine Optimization. Optimize your website for search engines. Long term SEO strategy to work with an SEO consultant to make organic search traffic your main lead generation channel. SEO is area of website development that seeks to improve traffic or client more easily to find your business.

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They Must Follow Webmaster's Guidelines. Search engines always try to give the best browsing experience to the users and they have some guidelines for the webmasters to follow in order to do good in the search results.

Ultimately, Google doesn't want you to optimize your website just for search engines only. So, your SEO consultant or digital marketing expert should also follow what Google recommends to drive profitable results legitimately.

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Should you hire an SEO Consultant or a Digital Marketing Manager? What is the difference between an SEO consultant and a digital marketing expert?

When it comes to outsourcing your website to an agency which is the best choice? When you decide that it's time to enhance your online presence and gain from the many benefits the Internet has to offer, then the next question you should answer is whether you should hire an SEO consultant or a digital marketing expert.

What is the difference between an SEO consultant and a Digital Marketing Manager? The first thing to understand is that it does not necessarily mean that there is a difference between an SEO and a digital marketing expert. In many cases both will perform the same functions and have the same skills but they may use different titles mainly for marketing purposes.

Before getting into why they may do that, let's see what the theory says.