Communication such as correspondence with customers. Sales support and sales data processing Regarding relevant technologies, sales force automation can operate via laptop computers, tablets or smart phones which can be connected via information and communications technology and wireless network.

Other factors such as loss of negotiation power after passing information about customers to the company, loss of teamwork if unable to adjust themselves to new technology or higher expectation of results after adopting new technology The above literature review about sales force automation can be applied in setting features and functions of the system by taking into account expectations of sales agents who are direct users, expectations of sales supervisors or sales managers who need to monitor the sales agents performance.

In-depth analysis and dynamics of the global sales force automation software market are provided to understand the market scenario. Quantitative analysis of the current trends and future estimations from 2017 to 2023 is provided to assist strategists and stakeholders to capitalize on the prevailing market opportunities.

Comprehensive analysis of the trends, subsegments, and key revenue pockets of sales force automation software market is provided.

Increase in smartphone penetration and rise in adoption of 4G & 5G mobile technology enable easier configuration, usage, and upgradation of data related to the sales force automation applications based on different apps such as windows, android, and iOS, which are expected to drive the sales force automation software market growth in the future.

The global sales force automation software market is segmented on the basis of application, deployment type, industry vertical, and geography. The applications covered in the study include lead management, sales forecasting, order & invoices management, opportunity management, and others.

By deployment type, the market is bifurcated into cloud and on-premise.

Middle East & Africa are expected to gain traction due to increase in investment in IT infrastructures. However, lack of awareness towards the software and dearth of skilled professionals required for installations related to the software are expected to restrain the sales force automation software market growth during the forecast period.

In addition, the developing countries such as China, India, and Japan are investing hugely in sales process automation, which is expected to offer lucrative opportunities for market expansion. Moreover, increase in internet penetration and improvement in mobile technology are the key drivers for the growth of the Asia-Pacific sales force automation software market.

The Asia-Pacific sales force automation software market is expected to register the highest CAGR during the forecast period. Small & medium (SMEs) scale and new startups are increasingly investing in this market to personalize and consolidate customer communication from various channels such as blogs, social media, and other online portals, which drives the growth of the sales force automation software market.

The global sales force automation software market is expected to witness significant growth rate, due to the rise in demand for streamlining sales process and effective utilization of workforce across the developed & developing regions, including North America, Europe, and Asia-Pacific.

Global Sales Force Automation Software Market was valued at $3,872 million in 2016, and is estimated to reach $7,773 million by 2023, growing at a CAGR of 10.6% from 2017 to 2023. Sales force automation software enables industries to automatically manage account information, customer database, and order & invoices, and tracks the system on a real-time basis.

This software provides lead management, sales forecasting, opportunity management, and others (contact management, relationship management, and analytics).