Moz's Keyword Explorer Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers: Opportunity: Relative CTR of the organic results on a SERP Importance: How critical the keyword is to your campaign Potential: A combination of all keyword metrics to help you prioritize

KWFinder is a long tail keyword research tool with a great interface. It shows you trend, search volume, CPC, and level of difficulty in results.But if you click on an individual keyword, a second pane pops up showing its difficulty level (from one to a hundred) and the current Google search results:This shows you what domains are targeting the keyword, the page's backlinks, social shares, and traffic.

These extra dimensions of the keyword can be relevant, especially when integrating SEO with content marketing

Ferzy is a relatively new SEO tool compared to the other tools in this list. Nevertheless, it adds extra dimensions to keyword research by offering additional insights such as SEO difficulty, domain age, and related keywords.

Ferzy helps you discover thousands of long tail keywords with high search volume and low competition, so you can focus on creating content for the most profitable keywords in your niche.

An SEO consultant reports on specific metrics that help to measure the results of their efforts. Most companies are initially concerned with rankings for specific keywords, but a good SEO consultant will focus on the bigger picture.

Overall organic search traffic and lead/revenue growth are the key metrics to measure. You want to see initial signs that these metrics are growing in a three to six-month window (maybe a little longer) after you've begun implementing the SEO consultant's recommendations on a consistent basis.

An SEO consultant helps to ensure you have proper analytics in place. Most companies already have Google Analytics installed, but not every website has Google Search Console and/or Bing Webmaster Tools set up.

Furthermore, paid SEO tools such as Moz Pro, SEMRush and others can provide additional reporting metrics that help both you and your SEO consultant ensure that you're keeping track of traffic, errors, acquired links, keyword rankings, and content opportunities.

Target with Keyword Explorer Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.

SEO Consultant and Sales Funnels. The SEO Consultant in Malaysia know how to develop a marketing strategy and identify the suitable marketing tactics for that particular product and service locally. And they know how to uncover buyer conversations to create brand drivers for the target market.

Their expertise is to deliver and funnel qualified traffic to the product sales page. They know when to use Google Ads or Google organic results to get the prospects into the related webpages.

SEO vs Google Ads. SEO increased authority. Did you know SEO is organic search results are the source of web traffic. Organic results are powered by relevant keywords and research.

SEO is much more cost-effective than pay-per-click advertising. SEO traffic has no limit. You don't have to pay for every click, as you would with Google ads. Google Ads typically average about $2-$4 per click, which could add up to hundreds of thousands of dollars each year. SEO will have quality leads and conversions compare to Google Ads or PPC.

Local SEO can help your business stand out in the SERPs. Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in the carousel.

If you're newer to local SEO, you might want to visit the Local Learning Center to learn what local search marketing is, if it's a good fit for your business, and best practices.

We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work?

This week's Whiteboard Friday covers the ways paid influences organic — and one very important way it doesn't.